If you own a blog, there might be chances that you already know the vitality of blogging. But are you someone who knows how to modify or optimize the blog posts for them to be more search engine and user friendly? Here are few tips to optimize your post like a pro.
Well, the fact is that many businessmen and bloggers stall to make correct use of their blogs. Studies show that 70% of the bloggers haven’t even upgraded their blogs in recent years! By providing relevant and fresh content, you can take great advantage of the benefits that Search Engine Optimization (SEO) provides.
* Research is the key.
Proper keyword research is necessary for the On-page SEO optimization of your website. Chances may be that you fit some keywords without even realizing that they might not be perfect or relevant for the content of your chosen subject matter. However, there are plenty of tools for finding relevant keywords for your blog that you may not have used previously. The Google AdWords keyword tool is among some genuine and the most used tools that would permit you to search for keywords linked to your subject. You can also use semrush.com for keeping an eye on your competitors to check what phrases and texts they are targeting to bring quality traffic to their site.
* Insert keywords throughout the blog post.
Once you get an exact idea about the relevant keywords, you must place them at a place with the most significant impact on search spiders. It would ultimately help in indexing your content. Try to include them in:
1. Title
2. Subheadings & Headings
3. Introduction
4. Conclusion
5. Meta tags
6. Anchor tags
Note: Don’t indulge in keyword stuffing which is a black hat SEO technique. SEO doesn’t support loading your blog with plenty of keywords that it becomes almost impossible to read. If you do so, it will not only irritate or bore your followers, but Google can also penalize you for this. Always try to place the keywords in the right form to see the magic.
* Optimization of images is necessary.
When you upload a picture to your blog, make sure to place the keywords as the file name and also provide them in the alternative text area with a rich snippet of the picture.
* Referencing
Whenever you mention another article in your blog, include a reference link. It is not only a good blogging etiquette, but you can also receive a backlink if you are lucky enough. Quality backlinks are valuable assets for any website that aim to rank better in the Search Engine Results Page (SERP).
By following these simple SEO techniques, you can Optimize your blog Post like a pro, increasing organic traffic, a high conversion rate and higher rankings.